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Level:International Platinum Sponsor
Introduced in 1961 as an alternative to cotton canvas for awnings, Sunbrella has revolutionized the use of fabrics at home and on the water. The combination of beauty and durability was so compelling that boaters soon made the fabric their top choice for biminis, dodgers, enclosures and more. The casual furniture industry embraced Sunbrella in the 1980s as part of a market trend toward better quality furniture, bringing new levels of taste and style to patios and decks across the country.
Today, the Sunbrella brand is well-known among consumers as a true signature of design and performance. As manufacturers, retailers and designers push living spaces to new heights of sophistication, the company creates innovative fabric designs to complement their offerings. The aesthetics and taste levels differentiating indoor and outdoor living have blurred and consumers are discovering they can have extraordinary, inspired homes with the performance they expect from Sunbrella.
Sunbrella fabrics have undergone a style evolution, beginning with a portfolio of flat weaves that quickly expanded into jacquards, bouclés, chenilles and terrycloth textures. Sunbrella fabric designers draw upon a vast array of influences including extensive world travel, color forecasts from the Color Marketing Group, constant attention to fashion, art and design trends and close working relationships with leading manufacturers and retailers. New Sunbrella fabric lines début twice a year during the ITMA Showtime Market. The stock Sunbrella upholstery line is updated annually and a new fabric book is produced biannually. Sunbrella designers continually create exclusive offerings for many of the nation’s leading home décor brands with an emphasis on fashion-forward colors, sophisticated designs and a soft hand.
The collection of stock Sunbrella upholstery fabrics has grown to more than 230 fabrics and provides a variety of on-trend solids, stripes, textures and patterns available for quick delivery. Manufacturers and retailers have specific tastes, styles and design perspectives that uniquely represent their vision for the home. For those seeking something exclusive, the Sunbrella design team produces a wide assortment of custom fabric designs that create unique and differentiating looks specific to a customer’s tastes.
Sunbrella performance has been constantly developed, engineered and tested for more than 50 years and features state-of-the-art fiber, fabric and finish technology. It begins with an unconventional fiber formation process that permanently infuses premium pigments and UV stabilizers into the most chemically resistant fibers available. This ensures resistance to fading and strength degradation even after extended exposure to direct sunlight. Performance characteristics, such as water repellency, stain resistance and bleach cleanability give added value to high-end designs. Sunbrella fabrics allow customers to have it all – authentic, artisanal design and performance – all in one fabric.
Sunbrella fabrics continue to tell the story of luxurious living to consumers through shelter magazines, home shows, inspirational websites and social media. Beautiful imagery, compelling videos and brand experiences sponsored with leading trade and consumer media outlets inspire consumers to a high-end lifestyle only Sunbrella can deliver.
Sunbrella is the perfect fabric for manufacturers and retailers who want to deliver on a promise of design and performance. Sunbrella is proud to be a partner with the industry. Visit sunbrella.com to learn more.